The Potential of Augmented Reality Technology for the Coffee Industry

The Potential of Augmented Reality Technology for the Coffee Industry

Three Questions with IWCA Executive Director Blanca Castro

When International Women’s Coffee Alliance (IWCA) Executive Director began her job years ago at the Guatemalan coffee association Anacafé, she knew next to nothing about coffee.  “I just pretended that…

María Andrée Is Honing Olfactory Skills in Antigua 

A sensorial class in Guatemala at Artista de Café teaches how to use your nose for the ultimate coffee experience. BY JORDAN BUCHANANBARISTA MAGAZINE ONLINE Photos courtesy of Arista de Café Walking into a specialty café in Guatemala, your nostrils are infused with aromas from the best coffees in the country. Your nose recollects the […]

3 Noteworthy Cafés in the Borough of Brooklyn, N.Y.

We explore three standout Brooklyn cafés: drip, BKG, and Coffee Project New York. BY EMILY MENESES BARISTA MAGAZINE ONLINE Cover photo by Nelson Ndongala via Unsplash Whether you’re a New York local or planning your next NYC trip, you won’t want to miss out on Brooklyn’s vibrant (and constantly evolving) coffee scene. Today, we’re exploring […]

Competition, Cold, and More from the 2024 U.S. Coffee Competition Qualifiers in Houston

The first round of qualifiers for the 2024 season of the United States Coffee Competitions featured the U.S. Barista, Cup Tasters, and Roasters qualifying competitions. BY KATE VAN PETTENSPECIAL TO BARISTA MAGAZINE Photos courtesy of U.S. CoffeeChamps The first round of qualifiers for the 2024 season of the United States Coffee Competitions took place January […]

The Potential of Augmented Reality Technology for the Coffee Industry

Brewing at Home and on the Road with Justin Pierce

In this series, we ask coffee professionals how they like to drink their coffee while at home and when traveling. BY TANYA NANETTISENIOR ONLINE CORRESPONDENT Feature photo courtesy of Justin Pierce Coffee professionals tend to spend most of their days brewing coffee. Baristas brew coffee behind the bar for their customers. Roasters brew it to […]

Pick Your Pourover: Comparing and Contrasting the Most Popular Models

The Hario V60, Kalita Wave, and Chemex are three of the most popular pourover devices. Today, we’re comparing the three to help you determine which is the right choice for you. BY EMILY MENESES BARISTA MAGAZINE ONLINE Featured photo by Julien Labelle via Unsplash Ah, the pourover—this tried-and-true form of brewing is sacred in the […]

Know Your Sweeteners: Agave: Part Two—Environmental Concerns

Agave has become an increasingly popular sweetener in the coffee industry. But is it as environmentally friendly as people claim it to be? BY EMILY JOY MENESESBARISTA MAGAZINE ONLINE Featured photo sourced via Pixabay In recent years, you may have noticed an increase in demand for “alternative sweeteners” like agave. While today, the nectar serves […]

Understanding the Process: Carbonic Maceration

Continuing our series on coffee processing, we learn about carbonic maceration—a unique, newer processing method. BY TANYA NANETTISENIOR ONLINE CORRESPONDENT Photos courtesy of Cafe Imports Editor’s note: Check out more entries in our “Understanding the Process“ series here. The rise of the specialty-coffee scene has helped many people understand that talking about coffee as something […]

The Potential of Augmented Reality Technology for the Coffee Industry

10 Minutes With Helena Oliviero: Part One

We talk with coffee champion and Q Grader Helena Oliveriero about her career, her life in Colombia, and what it means to be a young woman in the male-dominated coffee world.   BY TANYA NANETTISENIOR ONLINE CORRESPONDENT Featured photo courtesy of Helena Oliviero Helena Oliviero, originally from Tuscany, Italy, is 28 years old, but already she […]

10 (More) Minutes With Helena Oliviero

Today we continue our conversation with Helena Oliviero about her coffee career and life on a Colombian finca. BY TANYA NANETTISENIOR ONLINE CORRESPONDENT Photos courtesy of Helena Oliviero Barista Magazine: Let’s talk about living on a Colombian coffee farm, Finca Palma Roja. How do you spend your days? What’s usually happening on a busy coffee […]

From Malawi to Edinburgh: The MF Coffee Project

We take a trip from North Carolina to Northern Malawi to Edinburgh, exploring the roots, roasts, and impact of the MF Coffee Project. BY VASILEIA FANARIOTISENIOR ONLINE CORRESPONDENT Photos courtesy of the MF Coffee Project In the quaint village of Manchewe, Northern Malawi, a story unfolded when Cameron Mcallister made the life-altering decision to relocate […]

Unique Collection in Switzerland Offers a Look at Coffee’s Rich History

Anita Vietri’s Coffee Culture Collection chronicles the brew’s journey through 1,500 artifacts. BY VASILEIA FANARIOTISENIOR ONLINE CORRESPONDENT Photos courtesy of Anita Vietri In the rich tapestry of coffee culture, there exists a hidden gem—an extraordinary collection that chronicles the captivating history of our beloved brew. Today, we meet Anita Vietri, an ardent coffee enthusiast and […]

The Potential of Augmented Reality Technology for the Coffee Industry

The Potential of Augmented Reality Technology for the Coffee Industry

minimum dose size?

I use the Hario switch to brew my coffee and am trying to reduce my caffeine consumption. Hence I would like to brew smaller cups of coffee. I am currently using 10g of coffee with 160g of water. (1:16 Ratio) I am wondering if there is a minimum amount of coffee...

The Potential of Augmented Reality Technology for the Coffee Industry


In the ever-evolving landscape of technology, augmented reality (AR) has emerged as a transformative force, blurring the lines between the digital and physical worlds. As we step into 2024, statistics show that AR is poised to redefine the way we experience and interact with the world around us.

Today, we’re exploring the current state of AR technology, its emerging trends, and the potential impact it holds for the coffee industry.

A glimpse into the transformative capabilities of augmented reality, which blurs the lines between the physical and digital realms. Photo via Unsplash.

Diverse Industries Embracing AR for Interactive Experiences

Augmented reality technology overlays digital information, such as images, videos, or 3D models, onto the real-world environment. Unlike virtual reality (VR), which immerses users in a completely virtual environment, AR enhances the physical world by adding digital elements.

AR is typically experienced through devices like smartphones, tablets, or AR glasses, offering users a blended experience where the virtual and real coexist seamlessly. This technology opens up seemingly endless possibilities for interactive and immersive experiences across diverse industries.

For example, Walmart, in collaboration with media giants like DC Comics and Marvel, introduced exclusive superhero-themed AR experiences in select stores, transforming static objects into dynamic, interactive displays. AR can also be used as an educational tool, as demonstrated by Toyota and Hyundai, both of which have used it to showcase complex car features. Cosmetic brands like L’Oréal and Sephora use AR to offer realistic previews of different makeup products on customers’ faces.

The immersive journey of AR extends beyond screens, paving the way for a future where technology seamlessly integrates into our surroundings through various tools such as goggles. Photo via Unsplash.

Augmented Reality in the Coffee Industry

In the hospitality sector, AR is revolutionizing customer experiences. Virtual menus and interactive ordering systems are becoming commonplace, enhancing customer engagement and streamlining service. In the coffee industry, enhancing the customer experience is paramount. AR is paving the way for coffee enthusiasts to explore the origin of their favorite beans through interactive displays.

Imagine a coffee shop where customers can use AR apps to scan QR codes on coffee bags, revealing information about the beans’ origin, processing methods, and flavor profiles. This immersive experience adds a layer of storytelling to each cup, fostering a deeper connection between consumers and their coffee.

To offer an example, Victoria and Amy Kihnke, founders of Pure Origin Coffee, recently initiated an AR campaign aimed at sharing the compelling stories of their coffee growers. The innovative packaging they’ve introduced enables the incorporation of video testimonials directly from their farming partners.

Breville redefines the coffee machine experience by integrating augmented reality into their product showcases. Photo courtesy of Breville.

Companies Brewing Success with AR

Several forward-thinking companies in the coffee industry have embraced augmented reality to elevate their offerings. Coffee machine manufacturers Breville, La Marzocco and Gaggia have harnessed AR technology to enhance the consumer experience, and have integrated it into their product showcases.

This allows potential buyers to virtually place coffee machines within their own kitchen spaces, offering a realistic preview of how these appliances would seamlessly fit into their daily lives. By leveraging AR in this manner, manufacturers facilitate an informed decision-making process for consumers, eliminating the need for guesswork and ensuring that the chosen coffee machine aligns perfectly with the customer’s preferences and kitchen aesthetic.

Prospective buyers can virtually place coffee machines in their kitchens, ensuring a perfect fit for their preferences. Photo courtesy of La Marzocco.

Lavazza, on the other hand, is capitalizing on AR for customer care and maintenance. In 2021, the company joined forces with the video cloud platform SightCall to integrate augmented reality technology into its customer care and maintenance services for coffee machines. Leveraging SightCall’s AR interface, Lavazza’s dedicated customer service agents can remotely provide assistance by drawing, pointing, and highlighting directly on the customer’s device. This advanced approach proves particularly effective in addressing various support issues, including tasks like machine descaling.

The Shifting Landscape: Accessibility Driving AR Integration

While immersive technologies like AR have faced initial barriers to adoption, the imminent launch of Apple’s mixed reality glasses signifies a potential turning point. As these devices—capable of both virtual and augmented reality experiences—become more accessible, the integration of immersive technologies into our everyday lives is inevitable.

Vision Pro, Apple’s mixed reality glasses, are poised to be a game-changer for the integration of AR in everyday life. Photo via Unsplash.

The adoption of AR has faced initial barriers, especially in terms of cost. However, the upcoming accessibility of mixed reality devices signals a promising shift. Although currently AR technology is considered a substantial investment, its increasing availability is poised to lower barriers to adoption. This will allow more players in the coffee industry to harness its transformative capabilities.

The coffee industry, with its commitment to innovation, is well-positioned to embrace and leverage these technologies, ensuring that immersive experiences become an integral part of the daily coffee ritual, connecting us with our favorite brews in unprecedented ways.


Vasileia Fanarioti (she/her) is a senior online correspondent for Barista Magazine and a freelance copywriter and editor with a primary focus on the coffee niche. She has also been a volunteer copywriter for the I’M NOT A BARISTA NPO, providing content to help educate people about baristas and their work. You can follow her adventures at

Subscribe and More!

December 2023 + January 2024 Issue cover

Out now: It’s the December 2023 + January 2024 issue! Read it for free with our digital edition. And for more than three years’ worth of issues, visit our digital edition archives here.

You can order a hard copy of the magazine through our online store here, or start a subscription for one year or two.

The post The Potential of Augmented Reality Technology for the Coffee Industry appeared first on Barista Magazine Online.

Shopping cart0
There are no products in the cart!
Continue shopping