Out Now: The February + March 2023 Issue

Out Now: The February + March 2023 Issue

U.S. Coffee Championships 2023 Baltimore Qualifiers Results

More than 100 competitors brought their talent to Baltimore to take part in six competitions, and 63 will progress to nationals in April. BY NATE KLOCKBARISTA MAGAZINE ONLINE Photos by Matthew Temple courtesy of the U.S. Coffee Championships Last weekend, my hometown welcomed the U.S. Coffee Championships (USCC) qualifiers with the charm only Baltimore could […]


What are modular espresso machines & how do they work?

For decades, espresso machine design and technology have been evolving to meet the ever-changing needs of coffee shop owners and baristas. From multi-boiler systems and automation to custom branding, there are now more factors to consider than ever before when it comes to the design of an espresso machine. Many businesses choose to position their […]


The First Women-Only Coffee Championships Held in Costa Rica

Feria del Café Frailes seeks to increase the gender diversity of coffee competitions. BY SUNGHEE TARKSPECIAL TO BARISTA MAGAZINE ONLINE Cover photo by Sunghee Tark The coffee industry has come a long way in the past 20 years, with innovations happening in many parts of the world and in different links of the supply chain. […]


Know Your Sweeteners: Agave: Part One — Indigenous Use

Known today primarily as a sweetener, agave can be traced back thousands of years. BY EMILY JOY MENESESBARISTA MAGAZINE ONLINE Featured photo by Bruno Cervera via Unsplash Recently, we launched our brand new article series “Know Your Sweeteners,” where we’re discussing a variety of sweeteners and syrups, and analyzing the unique characteristics of each one. […]

Out Now: The February + March 2023 Issue

Conflict in the Red Sea: Why coffee roasters need to prepare for shipping delays

Like many other industries, conditions in the coffee supply chain can change quickly, and in turn, have a huge impact on all actors and stakeholders. Price volatility is one of the more pertinent – which is influenced by many factors. These include fluctuations in supply and demand, extreme or unexpected weather events, global economic downturn, […]


Coffee News Recap, 20 Jan: Last chance to apply for PRF El Salvador Mayorga Scholarship and volunteer positions, World of Coffee Dubai attracts more than 12,000 visitors & other stories

Every Friday, Perfect Daily Grind rounds up the top coffee industry news from the previous week. Here are this week’s stories. Mon, 16 Jan World of Coffee Dubai 2023 attracts more than 12,000 visitors from 48 countries. The event, which was held at the Dubai World Trade Centre, also included over 180 exhibitors and 36 […]


3 Elements Coffee: Supporting Veterans, One Cup at a Time  

The Australian roasting company helps to create opportunities for veteran communities.  BY VASILEIA FANARIOTISENIOR ONLINE CORRESPONDENT Photos courtesy of 3 Elements Coffee  Brisbane, Australia-based 3 Elements Coffee, founded by Navy veteran Terry McNally in 2016, has a mission to support the transition of ex-military personnel into the commercial workspace. To help achieve their goal and raise […]


Cup of Excellence to Offer El Salvador Immersion Program

The immersion experience will allow participants to grow their knowledge on Salvadoran culture and coffee varieties. BY J. MARIE CARLANBARISTA MAGAZINE ONLINE Photos courtesy of Cup of Excellence Cup of Excellence is launching a new learning opportunity in 2024: the Origin Immersion Program, to be held in El Salvador from February 26 to March 5. […]

Out Now: The February + March 2023 Issue

Out Now: The February + March 2023 Issue

minimum dose size?

I use the Hario switch to brew my coffee and am trying to reduce my caffeine consumption. Hence I would like to brew smaller cups of coffee. I am currently using 10g of coffee with 160g of water. (1:16 Ratio) I am wondering if there is a minimum amount of coffee...

Out Now: The February + March 2023 Issue

The February + March 2023 issue of Barista Magazine features New Zealand coffee & chef champion Sam Low on the cover. Also inside: a special section on branding, understanding trademark law, an interview with Laura Sommers, field reports from Kansas City, Indonesia, and Hong Kong, and much more.

BY KENNETH R. OLSON
BARISTA MAGAZINE

We’re excited to release the February + March 2023 issue of Barista Magazine! Our writers and editors did a tremendous job to create another issue packed with great informational articles. The February + March 2023 cover features Sam Low of New Zealand, who’s not just a champion barista but also the newly crowned winner of MasterChef New Zealand. Inside we’ve got a special section on branding and rebranding, an interview with longtime specialty coffee pro Laura Sommers, field reports from across the globe, and more.

Want a physical magazine to read and keep? Order a subscription or single copy today in our online store. Additionally, as always, everyone has access to the new issue for free online with our digital edition

Cover Feature: Sam Low

While the COVID-19 pandemic locked almost everyone away from the larger world, Sam Low used his time in isolation creatively, re-plating and Instagramming his meals while spending weeks in quarantine in a hotel, for example. The New Zealander had already made a name for himself as a coffee pro and barista champion, but Sam emerged from the pandemic with a new title: champion chef. Barista Magazine’s Editor-in-Chief, Sarah Allen, interviews Sam about his journey as a coffee expert but also a child of immigrants and a queer advocate.

(Re)Branding

Whether your business is expanding to new locations, acquiring an existing business, or is simply looking to freshen things up, a rebranding initiative can be costly and disruptive. Writer Josh Rank takes a look at what advice to take and which mistakes to avoid when creating an updated brand in “(Re)Branding: A Second First Impression.“

Special Branding Section

While we take a deep dive on rebranding in the February + March 2023 issue, we also pull back to the larger view of breaking down the basics of branding. In our special branding section, we talk to coffee professionals Julia Mayer of Dune Coffee, Sam Schroeder of Olympia Coffee, and Jess Steffy of Square One Coffee about their experiences building a brand. We also highlight common mistakes to avoid and successful steps to emulate when creating your brand.

Cashbox: Trademarking

A close companion to branding is trademarking. A trademark is not a brand but rather a piece of a brand. A trademark offers legal protections but can also come at a cost for your business. Barista Magazine’s longtime business columnist Tracy Allen of Brewed Behavior breaks down what goes into a trademark and whether or not your business should file for one in “Cashbox.“

’One on One: Laura Sommers’

Sure, she’s spent time dressed as a latte, waving customers into a café, but that just means Laura Sommers has devoted a lot of time to working in coffee. Ask her why, and she’ll say the answer is easy: the people. Since starting in specialty coffee in Seattle in the 1990s, Laura has been at the forefront of innovation and change in the industry. She talks about the growth she’s seen, her humble beginnings, and what she sees for the future of the coffee community in the February + March 2023 issue “One on One“ interview.

All of these stories and more are in our latest issue. Inside the February + March 2023 issue, you’ll also find field reports from Kansas City, Hong Kong, and Indonesia, while the “Foam“ section features articles on DIRT Coffee, trans joy, and what it’s like to work at the northernmost and southernmost cafés in the world.

Subscribe and More!

As always, you can read Barista Magazine in paper or digital format. Read the February + March 2023 issue for free with our digital edition. And for more than three years’ worth of issues, visit our digital edition archives here.

You can order a hard copy of the magazine through our online store here, or start a subscription for one year or two.

The post Out Now: The February + March 2023 Issue appeared first on Barista Magazine Online.

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