The Malaysian capital is often visited in a hurry, but visitors who take the time to explore will discover a welcoming city, thanks in part to its friendly specialty cafés. BY TANYA NANETTI SENIOR ONLINE CORRESPONDENT Photos by Tanya Nanetti Kuala Lumpur, the capital...
Joven and Atucún Join Forces to Empower Young Farmers
Joven and Atucún Join Forces to Empower Young Farmers
Joven and Atucún Join Forces to Empower Young Farmers
Joven and Atucún Join Forces to Empower Young Farmers
Joven and Atucún Join Forces to Empower Young Farmers
Joven and Atucún Join Forces to Empower Young Farmers
Thread Coffee Roasters Opens Tailor-Made Roastery in Baltimore
The interwoven actions of Thread Coffee Roasters in Baltimore are finding exponentially more space this week with the grand opening of a brand-new production roastery and training lab. The worker-owned...
Toronto’s Pilot Coffee Roasters Acquiring Bridgehead Coffee for $3.6 Million
Toronto, Ontario-based specialty coffee roaster and retailer Pilot Coffee Roasters is acquiring Ottawa-based Bridgehead Coffee in a deal worth approximately US$3.6 million. Bridgehead, which has 21 coffee shop locations throughout...
Baking With Coffee For Beginners
This article is from the coffee website Sprudge at http://sprudge.com. This is the RSS feed version. Where to get started when introducing coffee to your bakes.
Bypass coffee brewing: How can it improve extraction?
There is a lot of science to brewing coffee. Whether knowingly or unknowingly, we trigger – and try to control – an almost endless number of chemical reactions to achieve the perfect extraction. To do so, we have to tweak different variables – such as grind size,...
Hawaiian Legislators Introduce Bills for Stricter Coffee Labeling
Legislators representing the Kona district of Hawaii have introduced a series of bills that would require more strict labeling requirements for single-origin coffees and blends containing Hawaiian-grown coffees. Some Kona...
New AFCA Director Gilbert Gatali on the 20th African Fine Coffees Conference
As the African Fine Coffees Association (AFCA) prepares for the 20th iteration of its flagship event, the African Fine Coffees Conference and Exhibition, the group is operating under new executive...
Philadelphia’s Café Don Pedro Seeks to Build Up Small Businesses
A Dominican-owned coffee roasting company called Café Don Pedro recently launched in Philadelphia with ambitions for direct trading and boosting more Latino-owned small businesses throughout its supply and distribution networks....
How much do you over-extract coffee in recipes?
This is sort of an odd question, but it's not a troll. While I love brewing specialty coffee, I also enjoy frappes (with or without ice cream). A major hurdle when using my espresso has been that while the final beverage tastes fine, the coffee is just too high...
Sprudge Maps Spotlight: Little Bear Coffee In Albuquerque, NM
This article is from the coffee website Sprudge at http://sprudge.com. This is the RSS feed version. Little Bear Coffee in Albuquerque, New Mexico.
Starbucks Will Hold their Own Barista Championship Thank You Very Much
This article is from the coffee website Sprudge at http://sprudge.com. This is the RSS feed version. The North American Barista Championship is expected to host over 15,000 Starbucks hourly workers.
What I Learned from My First Tea Ceremony
After taking in a brief moment of a tea ceremony in Thailand, I finally had the chance to participate in the full experience recently in Malaysia. BY TANYA NANETTI SENIOR ONLINE CORRESPONDENT Photos by Tanya Nanetti In the years that I worked as a barista in a café,...
Why it’s easier for wealthier producers to grow specialty coffee
It takes money – and sometimes a lot – to grow specialty coffee. Producers not only need to continuously maintain and improve quality and yields, but they also have to invest back into their farms. Whether it’s replacing equipment and machinery or planting more...
Does specialty Robusta exist?
Hello! Has anyone tried 'specialty robusta'? I work with specialty cacao, and I often observe Robusta shrubs being cultivated at lower altitudes alongside cacao trees. Some farmers are experimenting with carbonic maceration to enhance the marketability of...
[MOD] The Daily Question Thread
Welcome to the daily /r/Coffee question thread! There are no stupid questions here, ask a question and get an answer! We all have to start somewhere and sometimes it is hard to figure out just what you are doing right or doing wrong. Luckily, the /r/Coffee community...
The Sprudge Guide To Coffee Shops In Vancouver, BC
This article is from the coffee website Sprudge at http://sprudge.com. This is the RSS feed version. Where to drink coffee in Vancouver, British Columbia, Canada.
Coffee Machine (High density use)
Hi everyone, i am new in this coffee world and i am looking to buy me a coffee machine to setup a small business. I am looking for affordable machine that is good for high density use. Im open for any recommendation and opinion. Thank you guys! Here is what ive found...
Which to buy first?
Hi there, mostly a lurker until now. I'm trying to incentivize myself towards some goals and decided that rewarding myself with a better coffee set up upon reaching those goals would be great. I plan to get myself one nice thing when I reach my intermediate goal...
[MOD] The Official Deal Thread
Welcome to the /r/Coffee deal and promotional thread! In this weekly thread, industry folk can post upcoming deals or other promotions their companies are holding, or promote new products to /r/Coffee subscribers! Regular users can also post deals they come across....
The London Coffee Festival has just more than doubled its ticket price
Last year: £18 This year: £38 Unbelievable. It’s the same venue and same setup. I’m just an ordinary coffee fan and every year I spend a lot buying roasts and equipment there. submitted by /u/gahgeer-is-back [link] [comments]
Explain making good coffee to me like I’m 5.
Hi everyone, I’m not new to drinking coffee, but I’d like to start making it (well) at home myself. I’m totally clueless. I have an old Keurig that I rarely use, as well as a basic Mr. Coffee maker. Usually I buy dark roast ground coffee (I do like a good, strong cup...
Seeking instant test for rough caffeine level in coffee
About once a month, some inattentive barista gives me regular coffee by mistake, which is a bummer. I drink decaf. So when I get coffee at a cafe, I'd like to do an instant test of the rough caffeine level by dipping a strip into the coffee. Something analogous...
Questions/thoughts on cardamom-forward "thermal shock" processed coffees.
Hey everyone, Having a cup of Buttercream from September roasters and got to thinking. This is the second thermal-shock processed coffee I have had with this huge, distinctive cardamom note (The other being DAK milky cake which is also from Colombia, but from a...
Third Wave Coffee brands
Greetings to all, I am reaching out to this knowledgeable community with a query regarding the recognition of coffee brands within the third wave coffee movement. Is there an existing, publicly accessible list that categorizes and acknowledges coffee brands as part of...
Joven and Atucún Join Forces to Empower Young Farmers
The two brands have collaborated to create a unique coffee bar and support young farmers in the coffee and cacao industries.
BY VASILEIA FANARIOTI
SENIOR ONLINE CORRESPONDENT
Photos courtesy of Joven Coffee
For their first-of-its-kind bar, Joven Coffee and Atucún Chocolateria combined coffee beans, extracted cocoa butter, and organic cane sugar. Committed to supporting young farmers across the globe, Joven sourced the coffee and cocoa butter from 23-year-olds Abraham Pacheco and Ivan Pineda Gamez, respectively. By collaborating with Atucún, Joven Coffee showcases their dedication to making youth agriculture central to their products. Barista Magazine Online reached out to Joven Coffee’s founder, Frankie Volkema, to learn more about the origin story of this bar.

The Story Behind the Joven-Atucún Coffee Bar
The coffee bar marks an exciting new chapter for both brands and demonstrates their passion for providing unique products and investing in young farmers. They hope that their example will inspire others to do the same. Frankie of Joven Coffee says, “This collaboration has been authentic since day one, and it really started from a friendship between our team at Joven and Chad Morton (a co-owner of Atucún). The initial idea for a ’coffee bar’ was Atucún’s idea. After talking, we realized that by collaborating with them, we had the opportunity to create a unique product and ultimately something that the coffee marketplace hasn’t seen before. Our long-term goal with Joven is to help young farmers realize that there can be a robust and lucrative marketplace for high-quality coffee and chocolate products.”
The launch of the coffee bar has been incredibly successful, thanks to its unique concept and delicious offerings. It’s a new and fun way for people to enjoy coffee in dessert form. Additionally, this collaboration is a great example of how two brands can come together to create something special and meaningful. Frankie says that cross-brand collaborations can be powerful when executed properly. They offer access to a new audience for each brand and can encourage innovation. The brands need to fit together in order for both audiences to benefit from and understand the connection.

Supporting Youth Agriculture
At 13, Frankie had already earned the prestigious Q Grader certification for coffee. Not content to stop there, she launched Joven in Grand Rapids, Mich. Her goal is to support and empower young people in the coffee industry; the average age of coffee farmers in some countries is 55 or higher, and the near future faces a severe talent shortage. Most young people do not find coffee farming appealing due to its perceived low-income potential.
Joven celebrates young farmers who are producing great coffee. They specifically source coffees that score 84 points or higher and are produced by farmers under the age of 35. By doing so, Joven hopes to bring attention to this talent shortage and encourage more youth to become coffee farmers. With Atucún, both companies share a commitment to supporting farmers with sustainable pricing.

“Joven happens to focus on a subgroup of farmers under the age of 35. When we started working with Atucún, we didn’t even realize that the same sustainability crisis facing young coffee farmers extended to the cacao industry as well. Once we realized that, we knew we had to find a way to get involved with cacao and the end product: chocolate,” Frankie says.
Future Farmers
Through their creation of the coffee bar, Joven and Atucún have demonstrated their commitment to young farmers. They are dedicated to finding creative solutions to support them. This forward-thinking partnership is an example of how brands can come together to make a difference. By investing in youth agriculture and creating meaningful opportunities, Joven and Atucún are helping ensure that future generations will benefit from coffee and cacao products. Together, they are setting an exciting new standard for sustainability and quality that will hopefully continue for years to come.
ABOUT THE AUTHOR
Vasileia Fanarioti (she/her) is a senior online correspondent for Barista Magazine, and a freelance copywriter and editor with a primary focus on the coffee niche. She has also been a volunteer copywriter for the I’M NOT A BARISTA NPO, providing content to help educate people about baristas and their work. You can follow her adventures at thewanderingbean.net.
The post Joven and Atucún Join Forces to Empower Young Farmers appeared first on Barista Magazine Online.