Brandon Dermer, filmmaker, on his relationship with Death Wish Coffee

Brandon Dermer, filmmaker, on his relationship with Death Wish Coffee

Design Details: A Petit Le Café Coffee in Midtown Manhattan

Welcome to Design Details, an ongoing editorial feature in Daily Coffee News focused on individual examples of coffee shop architecture, interior design, packaging design or branding. If you are a coffee…


PRF El Salvador announces speakers and panellists

Following a call for applications in October 2022, Producer & Roaster Forum (PRF) has announced its first speakers and panellists for PRF El Salvador. The two-day forum will be held on 16 and 17 March 2023 at the Salamanca Exhibition Centre in San Salvador. The event is set to return to El Salvador after it […]


An Unfiltered History of Vietnamese Coffee

We explore the history of coffee in Vietnam and how the industry’s perception of Vietnamese coffee is evolving.  BY EMILY MENESES BARISTA MAGAZINE ONLINE Featured photo by frank mckenna via Unsplash What do you think of when you hear the term “Vietnamese coffee”? For Kim Dam, founder of Portland Cà Phê, it extends far beyond […]


A Look at Digital Coffee Future’s Digital Origin Education Program

The new program connects coffee producers to one another, provides them with educational resources, and more. BY VASILEIA FANARIOTISENIOR ONLINE CORRESPONDENT Photos courtesy of the Cocaerol, Comal & Amprocal cooperatives in Honduras Since 2021, Digital Coffee Future (DCF) has been working on a digital training program to address the needs of coffee producers. In September […]

Brandon Dermer, filmmaker, on his relationship with Death Wish Coffee

Medium-sized farms play an important role in specialty coffee

For many consumers and industry professionals, specialty coffee and direct trade are inextricably linked. Building strong and mutually beneficial working relationships between producers and roasters is often seen as a cornerstone of establishing a truly sustainable supply chain. So with this association between specialty coffee and direct trade, there can be a narrative of smaller-sized […]


Miami-Made Panther Coffee is Popping Up in Manhattan

Beloved Miami specialty coffee company Panther Coffee is making its first major New York City showing with the opening of a popup shop in Soho. With a soft opening scheduled…


Unique Collection in Switzerland Offers a Look at Coffee’s Rich History

Anita Vietri’s Coffee Culture Collection chronicles the brew’s journey through 1,500 artifacts. BY VASILEIA FANARIOTISENIOR ONLINE CORRESPONDENT Photos courtesy of Anita Vietri In the rich tapestry of coffee culture, there exists a hidden gem—an extraordinary collection that chronicles the captivating history of our beloved brew. Today, we meet Anita Vietri, an ardent coffee enthusiast and […]


Is the World Barista Championship too exclusive & expensive for competitors?

There are a number of competitions in specialty coffee designed to test the skills and knowledge of industry professionals. However, many consider the World Barista Championship (WBC) to be one of the most esteemed and highly regarded events, acting as a platform to showcase excellence in the barista profession. There are many reasons to celebrate […]

Brandon Dermer, filmmaker, on his relationship with Death Wish Coffee

The coffee industry’s biggest competition: The story of the World Barista Championship

Every year, the global coffee industry gears up for one of its most exciting and groundbreaking competitions: the World Barista Championship. For more than two decades, the WBC has been one of the biggest catalysts for change and innovation in specialty coffee, and continues to set even higher standards for baristas around the world to […]


The Slingshot Chalice Puts a New Spin on Espresso Dosing

Hong Kong and Australia-based coffee equipment maker Slingshot Technology recently launched the Chalice Distributor Cup, a multipurpose espresso preparation tool for baristas. Displayed in its…


Design Details: A Petit Le Café Coffee in Midtown Manhattan

Welcome to Design Details, an ongoing editorial feature in Daily Coffee News focused on individual examples of coffee shop architecture, interior design, packaging design or branding. If you are a coffee…


Three Questions with IWCA Executive Director Blanca Castro

When International Women’s Coffee Alliance (IWCA) Executive Director began her job years ago at the Guatemalan coffee association Anacafé, she knew next to nothing about coffee.  “I just pretended that…

Brandon Dermer, filmmaker, on his relationship with Death Wish Coffee

Brandon Dermer, filmmaker, on his relationship with Death Wish Coffee

minimum dose size?

Jan 31, 2024 |

I use the Hario switch to brew my coffee and am trying to reduce my caffeine consumption. Hence I would like to brew smaller cups of coffee. I am currently using 10g of coffee with 160g of water. (1:16 Ratio) I am wondering if there is a minimum amount of coffee...

Brandon Dermer, filmmaker, on his relationship with Death Wish Coffee

How filmmaker Brandon Dermer started working with Death Wish Coffee Co.

By Angela Garrity, Guest blogger

The World’s Strongest Coffee calls out to our kind in the way that only Death Wish can and in this episode, Jeff helps us “see the world through the eyes” of award winning filmmaker Brandon Dermer.

Filmmaker Brandon Dermer poses for a photo outside of a building

Dermer is well known for the television comedy series “What Would Diplo Do,” but he also is the creator of some of the most iconic Death Wish Coffee commercials.

While shooting the “No One Survives” video for Nekrogoblikon in 2012, Dermer was looking for like-minded brands and unearthed Death Wish Coffee Company. The filmmaker and brand shared the darkness out of a goblet that revealed itself from its home under the Misty Mountains — which didn’t actually happen like that.

Dermer explains how he truly teamed up with the obscure elixir that fuels us all.

“This was huge for me, too. At the time, the commercials I was doing were very, very small,” he said in his interview on Fueled by Death Cast. “They gave me enough money to make two spots for them and do them right. I still use them on my reel to this day.”

Dermer’s tale is true. He still has both Death Wish Coffee Company commercials available for the world to appreciate, in addition to his other Commercial projects here.

“I dug that they were punk rock and hustlers,” Dermer says devotedly about Death Wish Coffee Company leaders, Mike Brown and John Swedish. It’s both what you know and who you know that assist in creating additional masterpieces.

After wrapping “No One Survives,” Dermer began working on “The Janitor” commercial. The song used in both of Dermer’s Death Wish Coffee commercials is “Powercore” by Nekrogoblikon, which Dermer also created the video for.  

The relationship between Death Wish and Dermer took another turn with the words “We want to do some more traditional video spots, but still have that punk flair.” Dermer made an introduction of Andrew Harris to Death Wish Coffee, where he produced “The Late Riser” commercial.

Since then, we’ve been following Dermer’s career closely and are so proud to say we’ve done work with him. 

Mugs up everybody and feel inspired to cultivate relationships and to be creative in Episode 143 – Brandon Dermer. From dreamers and visionaries to punk rockers and police officers, we never know where this journey through life may take us.

WATCH THE CLIP FROM HIS INTERVIEW BELOW:

Brandon Dermer, filmmaker, on his relationship with Death Wish Coffee

Perfect Little Beans

Chinmey Hill Coffee uses specialty-grade beans with zero primary defects (such as black beans or sour beans) and less than five secondary defects (such as broken beans). This is important because primary defects will greatly affect the taste of the coffee. Having zero defects allows the coffee to be the most optimal flavor.

Window for Optimal Flavor

Chimney Hill Coffee ships our coffee the same day it was roasted, so you will receive it before it enters the window of optimal flavor.  This means you’ll never miss the opportunity to enjoy the coffee’s peak flavor.

Coffee Ratings

Coffee undergoes many scoring processes by professionals who achieved their Q Grader certification. Coffee is first graded when it’s green. If there are defects the coffee is determined to be “not-specialty grade”. For those coffees that pass green grading, they are sample roasted and cupped. (Cupping is the official term for critically tasting and scoring coffees. The official cupping form is standard worldwide, and where the 100-point scoring system comes from.) A coffee’s dry fragrance, wet aroma, flavor, aftertaste, body, acidity, balance, and overall impression are taken into consideration while uniformity issues and defects, will lower the overall score.

Specialty Coffee

Specialty coffee, coined by Erna Knutsen in 1974, refers to a coffee that receives a quality grading score of 80 percent or higher. While “premium” or “gourmet” seem like they’re synonymous with “specialty,” they simply are marketing terms with no defined standards. Specialty coffees are grown in specific and ideal micro-climates, and have distinctive and unique flavor profiles, with little to no defects.

Third-Wave Coffee

We’re currently in the third wave of coffee. The first wave of American coffee put pre-ground, vacuum-sealed cans in kitchens across America. The second wave started with the late ‘60s introduction of Peet’s coffee (by Alfred Peet) through the proliferation of Starbucks. The third wave of coffee focuses on origin transparency, nuanced flavors, and artisan roasting. The term “third wave” is synonymous with specialty coffee.

Brandon Dermer, filmmaker, on his relationship with Death Wish Coffee

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